If you have a small business then hiring a consultant to help you research your brand's reputation online would be very costly. However, now you can do it yourself with the help of Brandify.com
First when you log in it will ask you for a few pieces of basic information about your business like a website, and in the next screen it will identify social networks presence. If somebody is using your business name it will let you know.
From here on it goes and crawls the internet for information about your business. Once it is done it shows your online presence, or the lack of by suggesting you new sites to use in improving your reputation. the menu has many more options, but for copyright reasons you are going to have to see them for yourself.
http://brandify.com
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